From Minimalist Beauty to Neon Abstract: AI Visuals for Every Brand Mood ✨

Hey!

In this tutorial, we’ll explore how to use Midjourney’s AI capabilities to blend different reference styles, creating striking visuals that enhance your brand storytelling. Watch my TikTok tutorial here for a behind-the-scenes look at this technique!

Step 1: Select Your Reference Images Thoughtfully

Start by picking two distinct visual inspirations. One can be a minimalist style focused on soft, natural lighting, while the other might be vibrant and abstract. In our example, we combined a simple, elegant look with neon color blocks to add drama and intrigue.

Why This Works:
Combining references allows your visuals to balance elements of sophistication and boldness, creating a multi-dimensional brand narrative that captivates diverse audiences.

Step 2: Adjust Reference Settings in Midjourney

In Midjourney, you have the flexibility to control how strongly each reference influences the final image. This is crucial for achieving the right blend. Use Midjourney settings to dial up or down the impact of each reference, making one more dominant and the other more subtle.

How to Adjust Settings:

• Increase Strength: If you want a reference to have a stronger presence (e.g., vivid neon colors), use Midjourney’s settings to amplify that influence.

• Decrease Strength: For a more subtle effect (e.g., soft, natural lighting), adjust the settings to weaken that reference, allowing the other to shine through.

This fine-tuning lets you experiment until you achieve a visual that feels perfectly balanced and aligned with your brand identity.

Step 3: Analyze Your Outputs

Midjourney will generate a variety of images based on your settings. Review these to see how different strengths affect the final output. In our example, the most compelling result featured bold color elements from one reference, combined with the gentle, minimalist aesthetics of the other.

Key Takeaway:
Adjusting the influence of each reference gives you control over the emotional and visual impact of your imagery, helping you craft visuals that resonate deeply with your audience.

1. Model as a character reference and abstract art as the image reference.

Which Brands Should Experiment with This Technique?

This method is ideal for brands in beauty, wellness, fashion, and luxury that want to stand out. For example:

• Beauty Brands: Blend natural beauty with futuristic lighting for a fresh yet modern appeal.

• Fashion Labels: Combine classic editorial styles with bold, avant-garde elements to communicate both timeless and innovative aspects of your brand.

• Wellness Brands: Use serene, calming imagery enhanced with subtle color accents to evoke energy and tranquility.

Impact on Visual Storytelling:
Blending references creates a rich visual narrative, allowing your brand to express different facets of its identity. By tweaking the influence of each reference, you can seamlessly shift from evoking comfort and warmth to sparking curiosity and excitement.

2. Model as a character reference and abstract art as the style reference.

Step 4: Use Color and Light for Emotional Impact

Color and lighting set the emotional tone of your visuals. Soft lighting fosters trust, while vibrant colors add intrigue. Fine-tuning these elements helps your brand connect with diverse audiences in an authentic way.

3. Model as a character reference and abstract art as a character reference.

Step 5: Apply This Technique to Your Brand Storytelling

This approach enables you to create a dynamic visual language that is both cohesive and innovative. Imagine a skincare brand using soft elegance with pops of modern, abstract colors—this juxtaposition makes the brand memorable and engaging.

Ready to Bring Your Brand Story to Life?
Explore my AI resources with special Pre Order pricing until November 10! Visit my store here.

Best,
Tianna Bell
Founder, SmartMarketingAI